Transform your written appeals with Dr. Emilie Socash.

Words matter, now more than ever. Learn the language that can close gifts.

Did you know that studies have shown that donors give far more charitably to events that are presented as "just once a year" versus "annually?" That talking about "ending hunger" has been shown to resonate more with donors than "ensuring all have enough to eat?"

Dr. Emilie Socash, a nonprofit veteran of over 20 years and an organizational and leadership psychologist, focused her doctoral research on how and why language motivates charitable behaviors. And in this offer--which includes an on-demand three-hour course, plus several significant add-ons listed below--she shares her findings to help nonprofit leaders just like you apply the principles her research found to be effective in increasing and closing gifts.

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What's included in this course?

Reaching your donors effectively is more important than ever, and this comprehensive course provides everything you'll need to transform your next written appeal. You'll get:
  • On-demand course instruction (over THREE hours) across four modules from a lively and engaging leadership psychologist and fundraising expert
  • A downloadable appeal analysis toolkit, and phrasing chart with over 50 ask prompts across 10 giving situations.
  • Full access to course discussion board, to connect with other pros and Dr. Emilie Socash
  • Audio version of the course
  • Downloadable slide presentations (a total of 10 lessons)
  • Personal access to the instructor (available immediately)
  • CFRE Credit for continuing education
Screenshot of course lesson platform

Can you relate?

Writing a fundraising appeal is a daunting task, and understanding why one works while another doesn't is additionally perplexing.

If you agree with the statements at right, then "Motivational Fundraising Appeals" package is for you.

  • I want more than a webinar to tell me how to write to my donors: I want hands-on help and useful tools to transform my next appeal.

  • My organization's next appeal is vital to our ability to fulfill our mission. We simply must get it right.

  • I want to learn relevant, contemporary techniques I can use again and again in my donor communications, in times of crisis and stability.

Watch Intro Video

Meet Dr. Emilie Socash

Get a sneak peek into what's included in the course, and hear from Emilie!

What You'll Learn in This Course

Click the "+" to see the lessons within each module.

  • 1

    Welcome to "Motivational Fundraising Appeals!"

  • 2

    Introduction to Donor Psychology

    • Key Principles of Donor Psychology

    • Slide Presentation Download: Key Principles of Donor Psychology

    • Motivation: What Moves Our Donors to Give

      FREE PREVIEW

    • Slide Presentation Download: Motivation: What Moves our Donors to Give

    • Where We Start: Using Motivation in Fundraising Appeals

    • Slide Presentation Download: Where We Start: Using Motivation in Fundraising Appeals
  • 3

    Motivational Language: Matching our Message to Donor Motivation

    • Regulatory Focus: Two Types of Motivation

    • Slide Presentation Download: Regulatory Focus: Two Types of Motivation

    • How Motivational Language Shows up in our Fundraising Appeals

    • Slide Presentation Download: How Motivational Language Shows up in our Fundraising Appeals

    • Comparing Word Choice and Phrases for Motivational Power

    • Slide Presentation Download: Comparing Word Choice and Phrases for Motivational Power
  • 4

    Applying Principles of Motivation to Fundraising Messaging

    • Under the Microscope: Analyzing Actual Letters

    • Slide Presentation Download: Analyzing Actual Letters

    • How to Structure Consistent Motivational Fundraising Messages

    • Slide Presentation Download: How to Structure Consistent Motivational Fundraising Messages

    • How to A-B Test Different Language

      FREE PREVIEW

    • Slide Presentation Download: How to A-B Test Different Language

    • How to Find the Right Messaging Fit for Each Donor

    • Slide Presentation Download: How to Find the Right Messaging Fit for Each Donor
  • 5

    Resources

About Dr. Emilie Socash

Nonprofit Guru & Fundraising Expert

Dr. Emilie Socash

Founder & CEO, Nonprofit Help Center

Driving success in nonprofits and the people who lead them, Nonprofit Help Center founder Dr. Emilie Socash is an organizational and leadership psychologist who approaches community building through her creative and quick-witted style. With 20+ years of nonprofit leadership experience, she has stretched her legs in many directions, developing a dynamic public speaking style, an authentic relationship-building ability, and the knack for community building and strategic planning that only comes from years in the trenches. She held the role of executive director for over 10 years, as well as advancing development lead roles which gave her the opportunity to lead capital campaigns (which raised $19m), legacy initiatives (which raised $30m), inspired direct-giving campaigns and more across turn-around, start-up, and sustaining nonprofits. In addition to her doctoral degree, she holds a Masters in Nonprofit Management and a Bachelor of Arts degree in English.