Donor motivation--and the messages we use to stir their hearts, minds, and wallets--can be a significant lever to better connecting with donors long-term.

Webinar Replay | 1 CFRE Point

Learning to speak your donor’s language goes beyond figuring out which program excites them. Donor motivation--and the messages we use to stir their hearts, minds, and wallets--can be a significant lever to better connecting with donors long-term. 

Hear from veteran fundraiser and nonprofit exec, Nonprofit Help Center founder Dr. Emilie Socash, on the findings of her research on what language can secure larger gifts and deepen connections through psychological concepts of regulatory fit, personal motivation, and donor identity. 

Attendees will receive the Nonprofit Help Center’s signature “Phrasing Chart” tool for building their future appeals and designing conversations that close gifts!

About our Speaker

Dr. Emilie Socash

Driving success in nonprofits and the people who lead them, Nonprofit Help Center founder Dr. Emilie Socash is an organizational and leadership psychologist who approaches community building through her creative and quick-witted style. With 20+ years of nonprofit leadership experience, she has stretched her legs in many directions, developing a dynamic public speaking style, an authentic relationship-building ability, and the knack for community building and strategic planning that only comes from years in the trenches. She held the role of executive director for over 10 years, as well as advancing development lead roles which gave her the opportunity to lead capital campaigns (which raised $19m), legacy initiatives (which raised $30m), inspired direct-giving campaigns and more across turn-around, start-up, and sustaining nonprofits. In addition to her doctoral degree, she holds a Masters in Nonprofit Management and a Bachelor of Arts degree in English.
Emilie Socash