Why take this class?

Learning with The Mission Labs is more than just video lessons. In this class, you'll get:
  • A primer on the class platform & intro to your instructor
  • 45 minutes of presentations on the factors at play in the minds of your donors, including their motivations and identities
  • Class discussion board and full access to your instructor
  • Special worksheet exercise on mapping the psychological factors at play in your own donors.

Is this course for you?

If you can answer "Yes!" to these questions, then this course will be a great fit for you:

  • Do you want high-quality information, presented in a convenient and fun format, that you can access and proceed through on your own schedule and at your own pace?

  • Are you interested in learning from an expert--one who has done actual research in the field--and do you like the idea of having access to her?

  • Are you at a place where you want to raise more money, develop deeper connections with your donors, and see measurable results from your learning?

Course curriculum

  • 1

    Welcome to the course!

  • 2

    Key Psychological Factors Related to Giving and Asking

    • How much psychology is really at play in fundraising? (Hint: Lots!)

    • Key elements of psychological factors related to charitable giving

    • Psychological Factors Worksheet

    • Check your Learning
  • 3

    Putting Theory into Practice: Closing Concepts

    • Concluding Thoughts: Putting Theory into Practice

    • Putting Theory into Practice

    • Concluding Reflection
  • 4

    Next Steps

    • Congrats! You made it...what's next for you?

    • More resources for you

    • Quick Survey: Take-aways

Instructor(s)

Dr. Emilie Socash

Founder & CEO, Nonprofit Help Center

Driving success in nonprofits and the people who lead them, Nonprofit Help Center founder Dr. Emilie Socash is an organizational and leadership psychologist who approaches community building through her creative and quick-witted style. With 20+ years of nonprofit leadership experience, she has stretched her legs in many directions, developing a dynamic public speaking style, an authentic relationship-building ability, and the knack for community building and strategic planning that only comes from years in the trenches. She held the role of executive director for over 10 years, as well as advancing development lead roles which gave her the opportunity to lead capital campaigns (which raised $19m), legacy initiatives (which raised $30m), inspired direct-giving campaigns and more across turn-around, start-up, and sustaining nonprofits. In addition to her doctoral degree, she holds a Masters in Nonprofit Management and a Bachelor of Arts degree in English.